Revisiting a Mission/Vision from the Bottom-Up

In July, nearly all 74 non-management staff at Joma Vietnam participated in creative arts-based visioning workshops.  Now it’s time for Joma Vietnam’s managers, the founders, and some special guests from Joma Laos to take the process to the next level.  We’re off to Tam Dao Mountain tomorrow for two and a half days of workshops designed to reconnect staff, new and old, with Joma’s rich story from its humble beginnings as a tiny cafe with five staff in Vientiane, Laos to nearly 300 staff in two countries and a core non-profit partnership (Hagar International) to “up the ante” on its social mission (as the founders like to say).

We’ll be reflecting on all the feedback and stellar ideas from the cafe, bakery and office staff, and – inshallah – revamping Joma’s mission and vision for its new stage of growth.  We’ll also be looking at how to more tightly integrate Joma’s social mission with our overarching mission – I believe one need not be an addendum to the other, but instead tightly linked so as to guide all levels of leadership in the company.  It’s going to be a fun (but exhausting!) few days!

Here are a few snapshots from the original workshops with cafe, bakery and office staff participating in team-building activities and presenting their visions for Joma in 2015 (including a Joma outlet on the moon!).


~ by responsiblenomad on August 24, 2011.

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