Social Noise Reprise – The Word Hanoi Illustrates My Point

In my recent piece Social Noise and the One-Dimensional Approach I argued that the social story is carrying a diminishing competitive value and, in some cases, can actually cause more harm than good.

A few days after I wrote this entry, the latest edition of The Word Hanoi (a what’s on guide for locals and expats) hit the stands featuring Joma Bakery Cafe as the top cafe in Hanoi for 2010.

What’s really commendable about Joma are the things that not everyone may be aware of — it arranges free English language lessons for its staff, gives them two days off a week (unusual in other workplaces) and is a partner of Hagar International, an organization helping victims of human trafficking in Vietnam. For every sale, 1 percent is given to Hagar and 1 percent is distributed into the local community. It’s that Joma doesn’t blow its horn about its social commitments that makes the coffee here taste even better.

Thank you, The Word Hanoi for illustrating my point exactly from the customer’s perspective.

(Check out the full article online here or click on the photo for a scan of the print version)


~ by responsiblenomad on January 31, 2011.

One Response to “Social Noise Reprise – The Word Hanoi Illustrates My Point”

  1. […] This post was mentioned on Twitter by Maria Van Hoorn, Melissa Fisher. Melissa Fisher said: Social Noise Reprise – The Word Hanoi Illustrates My Point: […]

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